Each team should prepare a two-minute pitch describing their process, concept, and final video project. Participants retain intellectual property rights to their work. Winning teams must make their videos available for public viewing and distribution during the event.
Best Storytelling Method
Does the choice of cinematic structures used to make the story highly memorable? Are a variety of cinematic structures used to make film aesthetically pleasing and enjoyable to watch? Is the story's main message delivered seamlessly making it more easily acceptable and easy to act on by viewers?
Best Blast/Global Reach
Does the use of universal signs, symbols, sounds, and images, make the story messages appealable to different people from different walks of life in different regions of the world? Is the story's main message useful? Is the use of trigger and release techniques used to uplift and inspire viewers?
Best Viewer Experience / Design
Is this story and problem solution easy to accept because of the innovative use of shots, angles, colors, shapes numbers, and familiar images? Is the use of familiar images planted seamlessly throughout the entire story to lessen the need for dialogue? Is the use of rhythm, music, lighting, and sound, used appropriately to impact viewers' emotions
Originality / Most Unique Hidden Messaging Techniques
Is the use of the basic laws of cinema to tell the story different from the way the story is being told out there now? Does your approach to telling the story an unusual but effective way to tell the story? Are meaningful messages buried and hidden beneath the story's narrative?
Best Citizenship Motivator
Does the telling of your story empower individuals to make a difference for others? Does the story and problem solution you present have the potential to mobilize grassroots support? Does the story make viewers feel like a part of a larger movement to create change?